It is a long time that I have been away from my blog. I am taking seriously to built my own fashion label and company from scratch. I have been very busy preparing everything for starting my business. I started with developing the business plan, creating the brand, designing the logo, conducting survey for target market and price and selecting promotional tools. After long discussion with my family and friends, I have designed and created my fashion brand. With some assistance from my best friend, Gladdys Maharani, who is working at an advertising agency, finally my fashion brand is completely created!!
Yes!! It is called by Curvilínea by Pia Haryono. Thist is my future and my dream! I can't believe it that I have my own fashion brand. I am so delightful, excited, and over the moon. I must take it very seriously! No more doubt, keep going, and be brave!!!
In November 2014, I started to design ready to wear outfits and formal dresses and then make them into sample products. I explore my imagination to make plus size women especially Indonesian full figure women more fashionable with my elegant, sexy and feminine designs. In January 2015, all sample products were done. I thought that I should take a photo session with a professional fashion photographer so I can get feedback from at least my Facebook's friends.I met Haddy El-Nath from El-Nath Photography to arrange two photo sessions with him.
I was completely worried with the photo session because I had no idea who would be the plus size fashion model. Haddy suggested me that I, my self, have to the model!!! I was shock and surprise because I never be a model before and never think to be a model either. But he convinced me that I can do it under his guidance. So finally here are some photo taken by him at the first photo session.
All dresses that I wore were made from knit jersey fabric. I think knit jersey fabric is great fabric for plus size body as it follow the curve of plus size body and it is very comfortable to wear in tropical country like Indonesia. I love bright colors on my design and I like floral, geometric, and paisley pattern on my dresses. Wrap dresses were dominated because they are so sexy and beautiful to be wore by plus size women and I think wrap dress style is the best style and everlasting design for plus size fashion.
I am very happy with the photo taken by Haddy. It fulfilled my expectation. I developed Curvilínea-by-Pia-Haryono facebook fanspage and then I posted all those photos. I hope you can visit it and click LIKE the fanspage. At the first day I got more than 100 likes unexpectedly when the photos were published. I also got nice word and comments from the "likers". Of course it's a good things for me as a designer.
In May 2015, Haddy and I took second photo session in his studio. In this session, I wore formal dress and "kebaya" the traditional Indonesian women's costume. I want to show my exclusive fashion line where I create and design evening dress for special occasion and wedding kebaya for plus size Indonesian bride. Again, I was the model at the photo session. Furthermore, I did makeup and hairstyle by my self during all photo sessions
For the exclusive line, my brand have been affiliated with Bridestory.com. They asked me to join as their wedding vendor. I have been successfully selected because my designs and products are met their standard of criterion. You can visit my profile in http://m.bridestory.com/curvilinea-by-pia-haryono
Please don't forget to give a love sign on the photo. Also, you can find my brand in Instagram too.
Currently, we are in the production process. It is a good progress so far. Hopefully it would be done at the end of July 2015 and then it can be launched in the middle of August 2015. I don't want to rush it because I really pay attention on the quality of my product. So... please stay tune!
Cheers, xoxo
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